IILustrious is excellent for all types of hair, and exceeds expectations in retaining hair color and shine. It can also be used as a spa-like body wash and facial cleanser (excellent makeup remover) because it has a balanced pH. Belegenza provides 8-33% active ingredients in a base of vegetable/plant juices unlike typical professional and retail products which only contain 3-5% active ingredients in a base of water. This decreases the cost of shipping and fuel usage by not adding water weight...this approach is eco-friendly!
The first time you use IILustrious, shampoo 2-3 times to remove the build-up. Once the build-up of the oils, dirt, and silicone is rinsed away you will get lots of lather and know that the hair is really clean and ready to accept the best results.
SLS-free / Salt-free/ Petrolatum-free/ Phthalate-free/ Paraben-free